Centareum ICO Review: Proximity-Based Marketing

What is Centareum?

Centareum aims to reduce advertising costs by allowing retailers to use their proximity-based marketing platform. There are two major aspects to the platform; retailer side, and customer side. Centareum ICOThe retailers create an online presence that displays their items, current deals, etc. and then select certain demographics that they wish to advertise to. Customers who are logged onto the Centareum app will create a unique profile, list their interests, and demographic.

Using this information, the Centareum AI will match customers to retailers and send them promotions whenever the customer is within a certain vicinity of the retailer. When the customers shop at these locations, they will be rewarded with CTM tokens which can be redeemed for other perks and coupons.

Aspects

  • Retailers Can Target Their Customers: Instead of a retailer spending a lot of money trying to target their customers through multimedia, they can now direct their promotions to a select demographic based on the customer’s physical proximity to the store.
  • Customers Get Rewarded For Spending: When customers read through their promotions, and shop at those locations, they are rewarded with cryptocurrency. This incentive encourages shopping and spending, which is important for a healthy local economy.
  • AI-Powered Matching: Once the retailers have set their advertising parameters and users have made an account, Centareum’s AI analyzes the data. Using this data, customers are matched to retailers that they’re actually interested in and receive access to all of the latest deals and coupons.

What Issue Does it Solve?

With large online distributors such as Amazon taking over much of the shopping industry, brick and mortar stores are finding it harder and harder to attract new customers. Centareum aims to increase traditional shopping by offering customers incentives to shop, and by allowing them to spend their cryptocurrency in participating retail locations.

The other advantage of the Centareum marketing platform is that businesses don’t have to spend a lot of money for advertising. This allows them to cut their customers better deals, which increases both local market competition and further incentivizes customers.

Disclaimer: All information on this post is made to educate our readers. Don’t invest in any ICO unless you’re confident about its capabilities and do so at your own risk.

Token Sale Information

Disclaimer: All information on this post is made to educate our readers. Don’t invest in any ICO unless you’re confident about its capabilities and do so at your own risk.

Positives
  • Has the potential to cut advertising costs for retailers
  • Customers only see advertisements that are useful for them
  • Encourages shopping at local brick and mortar locations
  • Rewards shoppers in cryptocurrency

Negatives
  • It may be hard to get the customers to install another application that advertises to them

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Jeremy Cole has been a crypto enthusiast for years. First getting involved in Bitcoin mining in late 2010, he has now diversified his portfolio and dug deeper into the alternative coins of the space. As new and exciting ideas arise in cryptocurrency, Jeremy is always looking for the next big thing and a coin which not only appreciates in value but also has a steady increase in use and demand. Jeremy has seen the rise of coins such as Ethereum and by studying the technical and fundamental side of ETH, he has learnt how to find similar coins that are likely to have a bright future.

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