Shping ICO Review: Blockchain-Based Online Shopping

What is Shping?

shping ico reviewShping is the world’s first brand protection, global product database, shopper marketing, and product safety interface all combined into one ecosystem. Plus, consumers are rewarded for contributing and using its platform.

These are the four pillars that Shping aims to achieve throughout their project:

  1. To provide full auditability and traceability within the supply chain for brands, consumers, distributors, governing and certification bodies so they can validate the products and ensure that they are safe to use and meets the required standards.
  2. To create the largest Global Product Database through the use of blockchain. This data will be consistently updated by the users and brands who gain incentives for accessing, reviewing, and verifying information about products that are in today’s market.
  3. Incentivize customers for assessing the quality, suitability, and authenticity of the products they purchased. Users can do this by scanning their product’s barcodes with their mobile devices.
  4. To enable brands to create a platform that’s consumer-driven and non-disruptive. (i.e., through consumers scanning their products). This aids them in consumer participation and increased purchases for their products. As a result, their reputation and brand loyalty increases.

Aspects

  • Shping Security: Shping can be used to help distributors, brands, and consumers to work together and track, audit, and trace products through all stages of the supply chain from the manufacturing stage to the final sale.
  • Shping Marketing: Shping has a highly targeted, analytics rich, multicast, and unicast communication platform. Users can automate and program messages to educate, reach, and reward loyal consumers with Shping coin for their engagement.
  • Shping App: Shping’s app is used to give consumers powerful information to support their buying decisions. Also, Shping Coin is used for consumers contribution to product information and their quality reviews.

What Issue Does it Solve?

Online shopping presents one major issue. Some of the products that we use are often invalid, low quality, or are unable to work as desired. Because of this, Shping decided to create a platform where these issues are eliminated.

Shping’s ecosystem is based on product information that’s provided by some verified and trusted data sources. This includes having data from participating brands and strategic partners such as government and certification authorities, and Everledger. Thus, making Shping easier for people who want the best products without having to rely on traditional shopping platforms.

Token Sale Information

Positives
  • Product Verification: Users can verify the products they’ve bought and be rewarded in Shping Coin for doing so.
  • Market Incentive: Shping helps marketers and sellers by giving them a platform that assesses the validity of their product which helps improve the overall loyalty of their consumers and overall market brand.
  • Blockchain Security: Since it’s on Ethereum’s blockchain, users won’t have to worry about Shping coin being inflated in value or mined.

Negatives
  • Traditional Online Stores: How will they react according to Shping’s development? Will they try to stop the ICO from taking their market share?

2 Comments
  1. I think the reviewer has it wrong here – the purpose of Shping is not for online shopping but for local in-store shopping. The app is then used to scan the barcode and get all the information you need (recalled, customer reviews, etc). I think it has a lot of potential!

Leave a reply